As a tribute to Happy Fish, on World Rivers Day, 24 September 2017, we will launch the WFMD Happy fish campaign! WFMD is developing a campaign around the theme "happy fish" along with promo materials, invitations, videos and more.
The Happy Fish is the ultimate icon for people, organizations and projects that aim to recreate free migration for fish populations. This symbol unites initiatives by nature organizations and local government bodies from all over the globe that wish to enable free passage for migratory fish. Through publicity- and fundraising initiatives, the Happy Fish logo is a symbol signifying that migratory fish must move freely between their natural spawning-, growth- and habitat areas. The ‘big smile’ means that if successful, fish populations can thrive and increase.